Adoption of three new types of computers in Taiwan: Tablet PCs, netbooks, and smart phones

作者：

Highlights：

• This study examined the adoption of Tablet PCs, netbooks, and smart phones in Taiwan.

• This study used Rogers’ diffusion of innovation model as theoretical framework.

• A telephone survey was adopted and 1100 valid questionnaires were obtained.

• This study’s findings are generally congruent with the predictions of Rogers’ model.

• A pro-innovation bias in Rogers’ model explains the diffusion of netbooks.

摘要

•This study examined the adoption of Tablet PCs, netbooks, and smart phones in Taiwan.•This study used Rogers’ diffusion of innovation model as theoretical framework.•A telephone survey was adopted and 1100 valid questionnaires were obtained.•This study’s findings are generally congruent with the predictions of Rogers’ model.•A pro-innovation bias in Rogers’ model explains the diffusion of netbooks.

论文关键词：Tablet PCs,Netbooks,Smart phones,Rogers’ diffusion of innovation,Innovation attributes,Lifestyles

论文评审过程：Available online 27 March 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.03.001