The moderating effect of gender on academic website impression

作者:

Highlights:

• We examine the moderating effect of gender on impression of academic websites.

• Men and women are influenced differently by presentation, navigation, and quality.

• We find presentation is more important for men, navigation more so for women.

• The model extends understanding of the gender role in academic website design.

• Implications exist for building academic websites mindful of gender preferences.

摘要

•We examine the moderating effect of gender on impression of academic websites.•Men and women are influenced differently by presentation, navigation, and quality.•We find presentation is more important for men, navigation more so for women.•The model extends understanding of the gender role in academic website design.•Implications exist for building academic websites mindful of gender preferences.

论文关键词:Moderating effect,Gender,Academic website,Website characteristics

论文评审过程:Available online 29 March 2014.

论文官网地址:https://doi.org/10.1016/j.chb.2014.02.018