MAM & U&G in Taiwan: Differences in the uses and gratifications of Facebook as a function of motivational reactivity

作者：

Highlights：

• Taiwanese Facebook users about their motivations and intensity to use Facebook.

• Participants differed in their Facebook motivations as a function of MAM.

• Entertainment was the strongest predictor of the intensity to use Facebook.

• Relationship between motivations and Facebook intensity varied by MAM.

摘要

•Taiwanese Facebook users about their motivations and intensity to use Facebook.•Participants differed in their Facebook motivations as a function of MAM.•Entertainment was the strongest predictor of the intensity to use Facebook.•Relationship between motivations and Facebook intensity varied by MAM.

论文关键词：Facebook,Motivational reactivity,Uses and gratifications,Motivations,Intensity to use Facebook

论文评审过程：Available online 4 April 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.03.033