To connect or promote?: An exploratory examination of Facebook pages dedicated to moms

作者：

Highlights：

• Explored stated purpose of Facebook pages and posts designated for moms.

• Sampled Facebook pages for moms reflect a purpose of conversation and discussion.

• Sampled page posts reflect an informational/promotional purpose.

• Implications for incongruent messages from page and post purpose.

• Baseline data for future studies regarding Facebook and moms who use the site.

摘要

•Explored stated purpose of Facebook pages and posts designated for moms.•Sampled Facebook pages for moms reflect a purpose of conversation and discussion.•Sampled page posts reflect an informational/promotional purpose.•Implications for incongruent messages from page and post purpose.•Baseline data for future studies regarding Facebook and moms who use the site.

论文关键词：Facebook pages,Mothers,Online communication,Purpose

论文评审过程：Available online 17 March 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.02.030