Styles of moderation in online health and support communities: An experimental comparison of their acceptance and effectiveness

作者:

Highlights:

• Scenario experiments with random sample of members of online health communities.

• Indirect control more accepted and effective than direct control.

• Rewarding moderation styles more effective than punishing styles.

• No difference between active versus passive members in acceptance and effectiveness.

摘要

•Scenario experiments with random sample of members of online health communities.•Indirect control more accepted and effective than direct control.•Rewarding moderation styles more effective than punishing styles.•No difference between active versus passive members in acceptance and effectiveness.

论文关键词:Online community,e-Health,Moderation,Social control,Relational signaling,Social media

论文评审过程:Available online 14 April 2014.

论文官网地址:https://doi.org/10.1016/j.chb.2014.03.043