Actual and ideal self-congruity affecting consumers’ emotional and behavioral responses toward an online store
作者：
Highlights：
• Actual self-congruity positively affects the evaluation of visual and information atmospheric cues of an online store.
• Ideal self-congruity negatively affects the evaluation of visual and information atmospheric cues of an online store.
• The positive evaluations of visual and information atmospheric cues lead to delight.
• Delight increases the consumer’s purchasing intention from an online store.
摘要
•Actual self-congruity positively affects the evaluation of visual and information atmospheric cues of an online store.•Ideal self-congruity negatively affects the evaluation of visual and information atmospheric cues of an online store.•The positive evaluations of visual and information atmospheric cues lead to delight.•Delight increases the consumer’s purchasing intention from an online store.
论文关键词：Atmospherics,Self-congruity,Online store,Ideal self,Actual self,Consumer delight
论文评审过程：Available online 16 April 2014.
论文官网地址：https://doi.org/10.1016/j.chb.2014.03.058
