Does virtual diversity matter?: Effects of avatar-based diversity representation on willingness to express offline racial identity and avatar customization

作者：

Highlights：

• Effects of avatar-based diversity representation of virtual worlds are examined.

• Blacks and Whites viewed low- vs. high-diversity representation of Second Life.

• Low diversity rendered Blacks less willing to reveal their offline racial identity.

• Low diversity led Blacks to customize their avatar to be more White-looking.

摘要

•Effects of avatar-based diversity representation of virtual worlds are examined.•Blacks and Whites viewed low- vs. high-diversity representation of Second Life.•Low diversity rendered Blacks less willing to reveal their offline racial identity.•Low diversity led Blacks to customize their avatar to be more White-looking.

论文关键词：Avatar,Virtual world,Race,Social identity,Avatar customization

论文评审过程：Available online 20 April 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.03.040