Reducing the influence of framing on internet consumers’ decisions: The role of elaboration

作者：

Highlights：

• We examine the strategy of “elaboration” and “consider the opposite” in debiasing the framing effect in e-commerce context.

• Both elaboration and consider the opposite are both effective debiasing strategies.

• Consider the opposite is more effective than elaboration in debiasing the framing effect.

摘要

•We examine the strategy of “elaboration” and “consider the opposite” in debiasing the framing effect in e-commerce context.•Both elaboration and consider the opposite are both effective debiasing strategies.•Consider the opposite is more effective than elaboration in debiasing the framing effect.

论文关键词：Debias,Elaboration,Decision making,E-commerce,Experiment

论文评审过程：Available online 16 May 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.04.015