Online shopping drivers and barriers for older adults: Age and gender differences

作者：

Highlights：

• To increase a better understanding of the drivers and barriers affecting older consumers’ intention to shop online.

• The major factors driving older adults toward online shopping are performance expectation and social influence.

• The major barriers that keep older adults away from shopping online include value and tradition.

摘要

•To increase a better understanding of the drivers and barriers affecting older consumers’ intention to shop online.•The major factors driving older adults toward online shopping are performance expectation and social influence.•The major barriers that keep older adults away from shopping online include value and tradition.

论文关键词：Older adults,Online shopping,Unified Theory of Acceptance and Use of Technology (UTAUT),Innovation resistance theory

论文评审过程：Available online 21 May 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.04.028