Exploring online social behavior in crowdsourcing communities: A relationship management perspective

作者：

Highlights：

• Both I-mode and we-mode collective intentions significantly predicted online social behavior in crowdsourcing communities.

• We-mode collective intention exerted a greater effect on online social behavior, as compared to I-mode collective intention.

• Relationship-orientated factors (e.g., trust and commitment) only affected we-mode, instead of I-mode, collective intention.

• Trust is positively related to commitment towards crowdsourcing communities.

摘要

•Both I-mode and we-mode collective intentions significantly predicted online social behavior in crowdsourcing communities.•We-mode collective intention exerted a greater effect on online social behavior, as compared to I-mode collective intention.•Relationship-orientated factors (e.g., trust and commitment) only affected we-mode, instead of I-mode, collective intention.•Trust is positively related to commitment towards crowdsourcing communities.

论文关键词：Crowdsourcing,Collective intention,Commitment–trust theory,Plural subject theory,Mass collaboration,Wiki community

论文评审过程：Available online 30 August 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.08.006