Promote physical activity among college students: Using media richness and interactivity in web design
作者：
Highlights：
• We model four websites to promote physical activity among college students.
• The websites differ by levels of media richness and interactivity.
• Media richness affects college students’ intention to visit a fitness center.
• Interactivity affects the intention to recommend a fitness center to others.
• Rich media lead to higher recommendation intention when interactivity level is low.
摘要
•We model four websites to promote physical activity among college students.•The websites differ by levels of media richness and interactivity.•Media richness affects college students’ intention to visit a fitness center.•Interactivity affects the intention to recommend a fitness center to others.•Rich media lead to higher recommendation intention when interactivity level is low.
论文关键词：Media richness,Interactivity,Physical activity,College student,Web-based health intervention
论文评审过程：Available online 28 September 2014.
论文官网地址：https://doi.org/10.1016/j.chb.2014.08.012
