Examining WeChat users’ motivations, trust, attitudes, and positive word-of-mouth: Evidence from China

作者：

Highlights：

• Entertainment, sociality, and information positively influence users’ attitudes.

• Trust has a positive effect on WeChat users’ attitudes.

• Increasing users’ trust will increase their willingness in making positive WOM.

• Improving users’ attitudes will enhance their willingness in making positive WOM.

摘要

•Entertainment, sociality, and information positively influence users’ attitudes.•Trust has a positive effect on WeChat users’ attitudes.•Increasing users’ trust will increase their willingness in making positive WOM.•Improving users’ attitudes will enhance their willingness in making positive WOM.

论文关键词：Motivation,Trust,Attitude,Word-of-mouth,Social networking site

论文评审过程：Available online 3 October 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.08.013