Adoption of e-book among college students: The perspective of an integrated TAM

作者：

Highlights：

• This study explored factors that affect consumer acceptance of e-book use.

• The external factors are compatibility, relative advantage, self-efficacy, and subjective norms.

• The internal factors are PEU, PU, satisfaction with e-book usage, and intention to use.

• The external factors play an important role as core determinants of e-book use.

• The integrated TAM played a critical role in accounting for the strength of e-book usage.

摘要

•This study explored factors that affect consumer acceptance of e-book use.•The external factors are compatibility, relative advantage, self-efficacy, and subjective norms.•The internal factors are PEU, PU, satisfaction with e-book usage, and intention to use.•The external factors play an important role as core determinants of e-book use.•The integrated TAM played a critical role in accounting for the strength of e-book usage.

论文关键词：College Students,E-book,TRA,TPB,TAM,DIT

论文评审过程：Available online 20 November 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.09.056