The moderating effect of computer users’ autotelic need for touch on brand trust, perceived brand excitement, and brand placement awareness in haptic games and in-game advertising (IGA)

作者：

Highlights：

• An experiment examined interaction between autotelic NFT and haptic force feedback.

• High autotelic NFT users of haptics without force feedback had higher brand trust.

• High autotelic NFT users of haptics without force feedback saw brands as more exciting.

• High autotelic NFT users of haptics with force feedback had higher ad awareness.

摘要

•An experiment examined interaction between autotelic NFT and haptic force feedback.•High autotelic NFT users of haptics without force feedback had higher brand trust.•High autotelic NFT users of haptics without force feedback saw brands as more exciting.•High autotelic NFT users of haptics with force feedback had higher ad awareness.

论文关键词：Haptics,Need for touch (NFT),In-game advertising (IGA),Product placement,Brand trust,Perceived brand excitement

论文评审过程：Available online 19 November 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.10.035