Social media adoption: The role of media needs and innovation characteristics

作者：

Highlights：

• Media uses and gratifications, together with innovation characteristics merge to form a model of social media adoption.

• Personal, social and tension release needs drive social media adoption.

• Social media innovation characteristics enhance the likelihood of adoption.

摘要

•Media uses and gratifications, together with innovation characteristics merge to form a model of social media adoption.•Personal, social and tension release needs drive social media adoption.•Social media innovation characteristics enhance the likelihood of adoption.

论文关键词：Social media,Consumer behavior,Innovation characteristics,Media needs,Uses and gratifications,Partial least squares

论文评审过程：Available online 22 November 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.10.050