A study of mobile banking loyalty in Iran

作者：

Highlights：

• This study investigates an exploratory study of mobile banking usage.

• Attitude is explained by both perceived usefulness and ease of use.

• Compatibility was found to be the most important driver.

• Perceived usefulness did not mediate the relationship between ease of use and attitude.

• At last, subjective norms and personal innovativeness showed a moderating effect but not absorptive capacity.

摘要

•This study investigates an exploratory study of mobile banking usage.•Attitude is explained by both perceived usefulness and ease of use.•Compatibility was found to be the most important driver.•Perceived usefulness did not mediate the relationship between ease of use and attitude.•At last, subjective norms and personal innovativeness showed a moderating effect but not absorptive capacity.

论文关键词：Mobile banking,Attitude,Personal innovativeness,Subjective norms

论文评审过程：Available online 4 December 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.11.015