Why do we multitask with media? Predictors of media multitasking among Internet users in the United States and Taiwan

作者：

Highlights：

• Survey conducted in America and Taiwan explored antecedents of media multitasking.

• Media ownership, polychronicity, motivations positively predicted multitasking.

• Four media multitasking motivations mediated the effect of media ownership.

• Americans scored higher on polychronicity and media multitasking than Taiwanese.

• The effects of media ownership, polychronicity, and motivations varied by country.

摘要

•Survey conducted in America and Taiwan explored antecedents of media multitasking.•Media ownership, polychronicity, motivations positively predicted multitasking.•Four media multitasking motivations mediated the effect of media ownership.•Americans scored higher on polychronicity and media multitasking than Taiwanese.•The effects of media ownership, polychronicity, and motivations varied by country.

论文关键词：Media multitasking,Media ownership,Polychronicity,Motivations to multitask with media,Taiwan,United States

论文评审过程：Available online 10 April 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.03.052