Music on YouTube: User engagement with traditional, user-appropriated and derivative videos

作者：

Highlights：

• We present the first study of YouTube’s most popular content genre, music videos.

• Our analysis of popular music videos identified three main types and 12 subtypes.

• User-appropriated videos emerged as the most important new category of videos.

• Derivative music videos stirred the highest levels of engagement among music videos.

• We discuss a halo effect that may explain the popularity of user-appropriated videos.

摘要

•We present the first study of YouTube’s most popular content genre, music videos.•Our analysis of popular music videos identified three main types and 12 subtypes.•User-appropriated videos emerged as the most important new category of videos.•Derivative music videos stirred the highest levels of engagement among music videos.•We discuss a halo effect that may explain the popularity of user-appropriated videos.

论文关键词：Digital music,YouTube,Music interaction,Appropriation,Music listening

论文评审过程：Available online 17 April 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.01.067