The effects of self-monitoring tendency on young adult consumers’ mobile dependency

作者：

Highlights：

• We test the relationship between self-monitoring and mobile device dependency.

• Self-monitoring has positive relationship with fashion involvement.

• Self-monitoring has positive relationship with tendency to experiment with appearance.

摘要

•We test the relationship between self-monitoring and mobile device dependency.•Self-monitoring has positive relationship with fashion involvement.•Self-monitoring has positive relationship with tendency to experiment with appearance.

论文关键词：Self-monitoring tendency,Fashion involvement,Experimenting with appearance,Mobile dependency,Generation Y consumers

论文评审过程：Available online 18 April 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.04.009