Intuition, risk, and the formation of online trust

作者：

Highlights：

• Models of consumer trust decision-making assume the use of deliberative processes.

• Associative intuition plays an essential role in risky online purchase decisions.

• Risk asymmetrically affects deliberation and intuition decision processes.

• Implications for website design are discussed.

摘要

•Models of consumer trust decision-making assume the use of deliberative processes.•Associative intuition plays an essential role in risky online purchase decisions.•Risk asymmetrically affects deliberation and intuition decision processes.•Implications for website design are discussed.

论文关键词：Risk,Intuition,Trust,Consumer behavior,E-commerce

论文评审过程：Available online 15 May 2015, Version of Record 15 May 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.04.025