Differentiation of online text-based advertising and the effect on users’ click behavior

作者：

Highlights：

• There is a drop in advertising click rates when using background coloration.

• There is a drop in content click rates when using background coloration.

• There is no difference in click rates when using unfamiliar differentiation.

摘要

•There is a drop in advertising click rates when using background coloration.•There is a drop in content click rates when using background coloration.•There is no difference in click rates when using unfamiliar differentiation.

论文关键词：Advertising,Crowdsourcing,Behavior

论文评审过程：Available online 15 May 2015, Version of Record 15 May 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.04.031