Factors driving young users' engagement with Facebook: Evidence from Brazil

作者：

Highlights：

• This study extends an existing model of social media participation to study user engagement.

• We tested the model in a new yet important field context: young Facebook users in Brazil.

• Subjective norm, social identity, entertainment and maintaining interpersonal interconnectivity are significant factors.

• The impact of social presence was not significant.

摘要

•This study extends an existing model of social media participation to study user engagement.•We tested the model in a new yet important field context: young Facebook users in Brazil.•Subjective norm, social identity, entertainment and maintaining interpersonal interconnectivity are significant factors.•The impact of social presence was not significant.

论文关键词：User engagement,Social networking sites (SNS),Social media,Uses and gratification,Brazil

论文评审过程：Received 1 March 2015, Revised 4 July 2015, Accepted 19 July 2015, Available online 11 August 2015, Version of Record 11 August 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.07.038