The antecedents of purchase and re-purchase intentions of online auction consumers

作者：

Highlights：

• This research examines the factors influencing purchase and repurchase intentions.

• The study describes some of the complexities and uncertainties in online auctions.

• Pchome & eBay and Yahoo online auction websites were the basis for the experiment.

• Product, price, and seller information represented website-based factors.

• Mediation strategies, media richness, and trust represented seller behavior factors.

摘要

•This research examines the factors influencing purchase and repurchase intentions.•The study describes some of the complexities and uncertainties in online auctions.•Pchome & eBay and Yahoo online auction websites were the basis for the experiment.•Product, price, and seller information represented website-based factors.•Mediation strategies, media richness, and trust represented seller behavior factors.

论文关键词：Online auctions,Purchase intentions,Repurchase intentions,Mediation strategy,Trust,Media richness,Information exchange,Price setting

论文评审过程：Received 22 January 2015, Revised 8 July 2015, Accepted 23 July 2015, Available online 24 August 2015, Version of Record 24 August 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.07.048