Emotion, anthropomorphism, realism, control: Validation of a merged metric for player–avatar interaction (PAX)

作者：

Highlights：

• Historically, player–avatar relations have been examined as parasocial.

• Emerging research suggests variable relations: non-social to parasocial to social.

• A 15-item merged metric of player–avatar interaction (PAX) was developed, validated.

• PAX integrates para/social dimensions: emotion, anthropomorphism, realism, control.

• Construct/predictive validity tests for two large samples support the metric's utility.

摘要

•Historically, player–avatar relations have been examined as parasocial.•Emerging research suggests variable relations: non-social to parasocial to social.•A 15-item merged metric of player–avatar interaction (PAX) was developed, validated.•PAX integrates para/social dimensions: emotion, anthropomorphism, realism, control.•Construct/predictive validity tests for two large samples support the metric's utility.

论文关键词：Avatars,Massively multiplayer online games,Social interaction,Parasocial interaction,Identification,Anthropomorphism

论文评审过程：Received 2 March 2015, Revised 6 July 2015, Accepted 14 July 2015, Available online 24 August 2015, Version of Record 24 August 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.07.030