Learning from entertaining online video clips? Enjoyment and appreciation and their differential relationships with knowledge and behavioral intentions

作者：

Highlights：

• We analyzed responses to an educational, entertaining online video about natural gas.

• We examined how entertainment experiences are related to knowledge and behavioral intentions.

• Enjoyment was positively associated with objective and subjective knowledge.

• Appreciation was the best direct predictor of behavioral intentions.

• We discuss implications for entertainment–education and online video portals.

摘要

•We analyzed responses to an educational, entertaining online video about natural gas.•We examined how entertainment experiences are related to knowledge and behavioral intentions.•Enjoyment was positively associated with objective and subjective knowledge.•Appreciation was the best direct predictor of behavioral intentions.•We discuss implications for entertainment–education and online video portals.

论文关键词：Entertaining educational online videos,Enjoyment,Appreciation,Objective knowledge,Subjective knowledge,Behavioral intentions

论文评审过程：Received 14 April 2015, Revised 4 August 2015, Accepted 23 August 2015, Available online 7 September 2015, Version of Record 7 September 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.08.028