The effects of mental simulations, innovativeness on intention to adopt brand application
作者：
Highlights：
• This study demonstrates the differential effects of process- and outcome-focused thinking.
• The degree of mental simulation is positively influences on adoption of the branded app.
• Innovativeness and need for cognition affect adoption of the branded app.
• The mental simulation play an important role in attitude toward the brand.
• The results of MANOVA indicated that the three-way interaction affect dependent variables.
摘要
•This study demonstrates the differential effects of process- and outcome-focused thinking.•The degree of mental simulation is positively influences on adoption of the branded app.•Innovativeness and need for cognition affect adoption of the branded app.•The mental simulation play an important role in attitude toward the brand.•The results of MANOVA indicated that the three-way interaction affect dependent variables.
论文关键词：Brand application,Mental simulation,Process simulation,Outcome simulation,Innovativeness,Need for cognition
论文评审过程：Received 22 January 2015, Revised 22 June 2015, Accepted 17 August 2015, Available online 29 August 2015, Version of Record 24 October 2015.
论文官网地址：https://doi.org/10.1016/j.chb.2015.08.013
