How gamification motivates visits and engagement for online academic dissemination – An empirical study

作者：

Highlights：

• A university level empirical gamification study for educational content and context.

• The dedicated LOPUPA platform was developed to implement gamification strategies.

• Google Analytics was used to parse the internet users' behaviors rather than classroom surveys.

• A promotion plan was proposed to attract various visitors, e.g., faculty members, students, the general public and companies.

• Key gamification mechanisms were identified for gamifying a website like LOPUPA.

摘要

•A university level empirical gamification study for educational content and context.•The dedicated LOPUPA platform was developed to implement gamification strategies.•Google Analytics was used to parse the internet users' behaviors rather than classroom surveys.•A promotion plan was proposed to attract various visitors, e.g., faculty members, students, the general public and companies.•Key gamification mechanisms were identified for gamifying a website like LOPUPA.

论文关键词：Gamification,Academic dissemination,Game elements,Game mechanisms,Web analytics

论文评审过程：Received 15 October 2014, Revised 30 June 2015, Accepted 23 August 2015, Available online 14 September 2015, Version of Record 14 September 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.08.025