Strategic self-presentation on Facebook: Personal motives and audience response to online behavior

作者：

Highlights：

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• We examine a model for self-presentation on Facebook.

• We link achievement motivation, self-presentation goals, online behavior & response.

• Performance goals are associated with increased online self-enhancement, not self-derogation.

• Self-enhancement and self-derogation may be effective for increasing online feedback.

摘要

•We examine a model for self-presentation on Facebook.•We link achievement motivation, self-presentation goals, online behavior & response.•Performance goals are associated with increased online self-enhancement, not self-derogation.•Self-enhancement and self-derogation may be effective for increasing online feedback.

论文关键词：Facebook,Self-enhancement,Self-verification,Achievement motivation,Online self-presentation

论文评审过程：Received 28 May 2015, Revised 13 August 2015, Accepted 25 October 2015, Available online 13 November 2015, Version of Record 13 November 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.10.033