The causal relationship between risk and trust in the online marketplace: A bidirectional perspective
作者：
Highlights：
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• We develop and test a bidirectional model in which trust and perceived risk influence each other.
• Increasing trust will decrease perceived risk and vice versus.
• Increasing trust will increase transaction intention.
• Increasing perceived risk will not decrease transaction intention directly.
摘要
•We develop and test a bidirectional model in which trust and perceived risk influence each other.•Increasing trust will decrease perceived risk and vice versus.•Increasing trust will increase transaction intention.•Increasing perceived risk will not decrease transaction intention directly.
论文关键词：Trust,Risk,Online transactions,Purchase,Bidirectional model,Online trust,Online marketplace
论文评审过程：Received 1 March 2015, Revised 5 October 2015, Accepted 8 November 2015, Available online 21 November 2015, Version of Record 21 November 2015.
论文官网地址：https://doi.org/10.1016/j.chb.2015.11.005
