Understanding the effects of trust and risk on individual behavior toward social media platforms: A meta-analysis of the empirical evidence

作者：

Highlights：

• Trust and risk both had significant effects on individual behavior toward SMPs.

• Trust had a stronger effect on individual behavior toward SMPs than risk.

• Moderating effects of trust objects and platform types were found.

• The moderating effect of culture was not supported by the meta-analysis.

• Measurements of trust and risk in the previous IS research were summarized.

摘要

•Trust and risk both had significant effects on individual behavior toward SMPs.•Trust had a stronger effect on individual behavior toward SMPs than risk.•Moderating effects of trust objects and platform types were found.•The moderating effect of culture was not supported by the meta-analysis.•Measurements of trust and risk in the previous IS research were summarized.

论文关键词：Social media,Trust,Risk,Culture,Individual behavior,Meta-analysis

论文评审过程：Received 27 March 2015, Revised 27 October 2015, Accepted 10 November 2015, Available online 27 November 2015, Version of Record 27 November 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.11.011