Online information search and decision making: Effects of web search stance

作者：

Highlights：

• Effects of online search and mixed messages on decision making are investigated.

• Searches focused on superficial product features rather than key knowledge.

• Superficial search behaviors resulted in biased web searches.

• The holistic stance of a brief web search influenced decision making.

• Goal-oriented messaging influenced both search behaviors and decisions.

摘要

•Effects of online search and mixed messages on decision making are investigated.•Searches focused on superficial product features rather than key knowledge.•Superficial search behaviors resulted in biased web searches.•The holistic stance of a brief web search influenced decision making.•Goal-oriented messaging influenced both search behaviors and decisions.

论文关键词：Advertising,Choice modeling,Decision making,Online information search,Online learning,Search behaviors

论文评审过程：Received 8 June 2015, Revised 11 November 2015, Accepted 16 November 2015, Available online 1 December 2015, Version of Record 1 December 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.11.028