Social presence, trust, and social commerce purchase intention: An empirical research

作者：

Highlights：

• Social commerce increases the degree of social presences in online environment.

• This study proposes a multi-dimensional model of social presence.

• The social presence factors are found to have positive impacts on trust in sellers.

• The model delineates a full picture of online buyer behaviors in social commerce.

摘要

•Social commerce increases the degree of social presences in online environment.•This study proposes a multi-dimensional model of social presence.•The social presence factors are found to have positive impacts on trust in sellers.•The model delineates a full picture of online buyer behaviors in social commerce.

论文关键词：Social commerce,Social presence,Online social commerce marketplaces,Online trust,Purchase intention

论文评审过程：Received 30 May 2015, Revised 18 November 2015, Accepted 29 November 2015, Available online 14 December 2015, Version of Record 14 December 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.11.057