Motivation determines Facebook viewing strategy: An eye movement analysis
作者：
Highlights：
• Viewer motivation and profile gender influences processing of social network sites.
• When viewing potential employees, text content is focused more than image content.
• When viewing potential friends, image content is focused more than text content.
• Female profiles viewed as employees were evaluated on physical attractiveness.
• Male profiles viewed as employees were evaluated on information content.
摘要
•Viewer motivation and profile gender influences processing of social network sites.•When viewing potential employees, text content is focused more than image content.•When viewing potential friends, image content is focused more than text content.•Female profiles viewed as employees were evaluated on physical attractiveness.•Male profiles viewed as employees were evaluated on information content.
论文关键词：Facebook,Social networks,Impression formation,Employability,Gender,Eye movements
论文评审过程：Received 18 September 2015, Revised 11 November 2015, Accepted 17 November 2015, Available online 14 December 2015, Version of Record 14 December 2015.
论文官网地址：https://doi.org/10.1016/j.chb.2015.11.029
