Perceived derived attributes of online customer reviews

作者：

Highlights：

• The effects of perceived derived attributes of OCRs on customers were investigated.

• The model of Perceived Derived Attributes (PDA) was developed based on TPB and TAM.

• Perceived attributes derived from OCR positively affect customer trust/purchases.

• Perceived control derived from OCRs positively influences customer intentions.

摘要

•The effects of perceived derived attributes of OCRs on customers were investigated.•The model of Perceived Derived Attributes (PDA) was developed based on TPB and TAM.•Perceived attributes derived from OCR positively affect customer trust/purchases.•Perceived control derived from OCRs positively influences customer intentions.

论文关键词：Online customer reviews (OCRs),Electronic word-of-mouth (eWOM),TAM,Theory of planned behaviour (TPB),Perceived enjoyment,Perceived control

论文评审过程：Received 16 June 2015, Revised 22 November 2015, Accepted 26 November 2015, Available online 17 December 2015, Version of Record 17 December 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.11.051