When changing the look of privacy policies affects user trust: An experimental study

作者：

Highlights：

• Experimental comparative study of user trust through 2 different privacy policies.

• Control of private data and caring about their interests restore the trust of users.

• Changing the look of privacy policies makes online services appear more trustworthy.

摘要

•Experimental comparative study of user trust through 2 different privacy policies.•Control of private data and caring about their interests restore the trust of users.•Changing the look of privacy policies makes online services appear more trustworthy.

论文关键词：Privacy policies,Trust,Format,Economics of privacy,Private data control,Data management

论文评审过程：Received 20 July 2015, Revised 5 November 2015, Accepted 11 November 2015, Available online 25 January 2016, Version of Record 25 January 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2015.11.014