Increasing individuals' involvement and WOM intention on Social Networking Sites: Content matters!
作者：
Highlights：
• Utilitarian content works better for high-involved individuals than hedonic content.
• Hedonic content works better for low-involved individuals than utilitarian content.
• Content type influences individuals' perceived usefulness/enjoyment of a SNS.
• Content type influences individuals' willingness to subscribe to a SNS.
• Content type influences individuals' WoM intention to promote a SNS.
摘要
•Utilitarian content works better for high-involved individuals than hedonic content.•Hedonic content works better for low-involved individuals than utilitarian content.•Content type influences individuals' perceived usefulness/enjoyment of a SNS.•Content type influences individuals' willingness to subscribe to a SNS.•Content type influences individuals' WoM intention to promote a SNS.
论文关键词：Social media,SNSs,Facebook,Involvement,TAM,ELM,WoM,Content type,WOM intention
论文评审过程：Received 21 November 2015, Revised 15 February 2016, Accepted 16 February 2016, Available online 27 February 2016, Version of Record 27 February 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.02.069
