Towards a framework for online game adoption

作者：

Highlights：

• Proposes an integrated model that identifies factors leading to online game adoption.

• The effect of enjoyment was very crucial.

• The effect of social interaction and achievement are moderate.

• Flow of experience did not significantly affect behavioral intention.

• Visual appeal and escapism are important factors that affect and precede enjoyment.

摘要

•Proposes an integrated model that identifies factors leading to online game adoption.•The effect of enjoyment was very crucial.•The effect of social interaction and achievement are moderate.•Flow of experience did not significantly affect behavioral intention.•Visual appeal and escapism are important factors that affect and precede enjoyment.

论文关键词：Online game adoption,Uses and gratifications,Enjoyment,Visual appeals,Social interaction,Achievement,Flow experience

论文评审过程：Received 13 February 2015, Revised 16 February 2016, Accepted 17 February 2016, Available online 27 February 2016, Version of Record 27 February 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.02.072