The effect of flow experience on player loyalty in mobile game application
作者：
Highlights：
• To understand whether factors influence the player loyalty through flow experience.
• Confirmed the relationship between flow experience and AF and PE in mobile games.
• Flow experience exerted a positive effect on player loyalty.
• Four factors of flow experience individually affect players’ PE and AF.
• Player loyalty increases when players enjoy and concentrate on playing a game.
摘要
•To understand whether factors influence the player loyalty through flow experience.•Confirmed the relationship between flow experience and AF and PE in mobile games.•Flow experience exerted a positive effect on player loyalty.•Four factors of flow experience individually affect players’ PE and AF.•Player loyalty increases when players enjoy and concentrate on playing a game.
论文关键词：Mobile game,Player loyalty,Human–computer interaction,Social interaction,Flow experience
论文评审过程：Received 23 November 2015, Revised 21 March 2016, Accepted 14 May 2016, Available online 21 May 2016, Version of Record 21 May 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.05.049
