Who avoids location-based advertising and why? Investigating the relationship between user perceptions and advertising avoidance

作者：

Highlights：

• This study examines location-based mobile advertising (LBA).

• We investigate factors influencing consumers’ avoidance of LBA.

• Perceived goal impediment, sacrifice, and utility of LBA predict LBA avoidance.

• Perceived utility and mobile device usage interact on LBA avoidance.

• Perceived entertainment and mobile device usage interact on LBA avoidance.

摘要

•This study examines location-based mobile advertising (LBA).•We investigate factors influencing consumers’ avoidance of LBA.•Perceived goal impediment, sacrifice, and utility of LBA predict LBA avoidance.•Perceived utility and mobile device usage interact on LBA avoidance.•Perceived entertainment and mobile device usage interact on LBA avoidance.

论文关键词：Location-based advertising,Advertising avoidance,Mobile advertising,Perceived goal impediment,Perceived utility,Perceived sacrifice,Perceived entertainment

论文评审过程：Received 18 February 2016, Revised 7 May 2016, Accepted 13 May 2016, Available online 31 May 2016, Version of Record 31 May 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.05.036