Personalization–privacy paradox and consumer conflict with the use of location-based mobile commerce
作者：
Highlights：
• Explores psychological and behavioral outcomes of personalization-privacy paradox.
• Identifies clusters based on privacy risk and personalization benefit perceptions.
• The ambivalent group was the largest implying consumer dilemma in LBMC use.
• The ambivalent group had the highest level of internal conflict and use intention.
• Self-efficacy, involvement, and trust are key factors for stable LBMC use.
摘要
•Explores psychological and behavioral outcomes of personalization-privacy paradox.•Identifies clusters based on privacy risk and personalization benefit perceptions.•The ambivalent group was the largest implying consumer dilemma in LBMC use.•The ambivalent group had the highest level of internal conflict and use intention.•Self-efficacy, involvement, and trust are key factors for stable LBMC use.
论文关键词：Personalization–privacy paradox,Location-based service,Mobile commerce,Personalization,Privacy,Consumer conflict
论文评审过程：Received 17 November 2015, Revised 20 May 2016, Accepted 21 May 2016, Available online 31 May 2016, Version of Record 31 May 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.05.056
