Interactivity and memory: Information processing of interactive versus non-interactive content

作者：

Highlights：

• Increased level of interactivity improves overall cognitive information processing.

• Higher interactivity enhances recognition and recall of interactive content.

• Higher interactivity diminishes recognition of non-interactive content.

• Medium interactivity leads to the best recall of non-interactive content.

• High interactivity increases time on interactive part and reduces total site time.

摘要

•Increased level of interactivity improves overall cognitive information processing.•Higher interactivity enhances recognition and recall of interactive content.•Higher interactivity diminishes recognition of non-interactive content.•Medium interactivity leads to the best recall of non-interactive content.•High interactivity increases time on interactive part and reduces total site time.

论文关键词：Interactivity,Memory,Information processing,e-commerce

论文评审过程：Received 6 March 2015, Revised 28 April 2016, Accepted 13 May 2016, Available online 8 June 2016, Version of Record 8 June 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.05.046