Is the smartwatch an IT product or a fashion product? A study on factors affecting the intention to use smartwatches
作者：
Highlights：
• Study focuses on factors affecting smartwatch use intention by extending TAM model.
• Smartwatch is not only an IT innovation but also a fashion product.
• Enjoyment and self-expressiveness are key predictors of smartwatch use intention.
• People with higher need for uniqueness would be more likely to use smartwatch.
• Smartwatch is not yet a luxury product, and should overcome some hurdles to be one.
摘要
•Study focuses on factors affecting smartwatch use intention by extending TAM model.•Smartwatch is not only an IT innovation but also a fashion product.•Enjoyment and self-expressiveness are key predictors of smartwatch use intention.•People with higher need for uniqueness would be more likely to use smartwatch.•Smartwatch is not yet a luxury product, and should overcome some hurdles to be one.
论文关键词：Smartwatch,Adoption,TAM,Wearable,Fashion
论文评审过程：Received 9 March 2016, Revised 2 June 2016, Accepted 9 June 2016, Available online 20 June 2016, Version of Record 20 June 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.06.007
