Consumer valuation of the wearables: The case of smartwatches

作者：

Highlights：

• Consumers’ recognition of smartwatches, one type of wearable, is increasing.

• Smartwatch functions are more important to users than brand and price.

• Display shape and standalone communication are more critical functions.

• A curved display shape is most preferred.

摘要

•Consumers’ recognition of smartwatches, one type of wearable, is increasing.•Smartwatch functions are more important to users than brand and price.•Display shape and standalone communication are more critical functions.•A curved display shape is most preferred.

论文关键词：New product adoption,Consumer preference,Wearable computing,Smartwatch,Conjoint analysis

论文评审过程：Received 29 March 2016, Revised 15 June 2016, Accepted 17 June 2016, Available online 23 June 2016, Version of Record 23 June 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.06.040