Understanding persistence in the use of Online Fitness Communities: Comparing novice and experienced users

作者：

Highlights：

• We attempted to identify the factors associated with persisted Online Fitness Community use.

• Self-regulatory and social motives are crucial to the formation of habitual OFC use.

• Moderation analysis revealed that self-regulatory motives are the prime drivers of habitual OFC use.

• In later stages, social motives and enjoyment become increasingly important to OFC use.

摘要

•We attempted to identify the factors associated with persisted Online Fitness Community use.•Self-regulatory and social motives are crucial to the formation of habitual OFC use.•Moderation analysis revealed that self-regulatory motives are the prime drivers of habitual OFC use.•In later stages, social motives and enjoyment become increasingly important to OFC use.

论文关键词：Wearables,Quantified self,User motives,Social media,Physical activity

论文评审过程：Received 4 November 2015, Revised 9 May 2016, Accepted 12 June 2016, Available online 25 June 2016, Version of Record 25 June 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.06.013