Unconscious goal pursuit primes attitudes towards technology usage: A virtual reality experiment

作者：

Highlights：

• To investigate the influence of users’ goals on evaluation of technology.

• Virtual Reality is used to prime two different goals in two groups of participants.

• Technology affording the attainment of the primed goal is perceived as more useful.

• Perceived easiness of use is not affected by the primed goals.

摘要

•To investigate the influence of users’ goals on evaluation of technology.•Virtual Reality is used to prime two different goals in two groups of participants.•Technology affording the attainment of the primed goal is perceived as more useful.•Perceived easiness of use is not affected by the primed goals.

论文关键词：Unconscious goal pursuit,Intention,Technology adoption,Technology acceptance,Affordance

论文评审过程：Received 18 April 2016, Revised 17 June 2016, Accepted 20 June 2016, Available online 6 July 2016, Version of Record 6 July 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.06.044