Assessing flow experience in social networking site based brand communities

作者：

Highlights：

• Understanding of intrinsic aspects of user behavior is important for communities.

• A paper-based survey of 577 Facebook brand community users was carried out.

• An instrument for measuring flow experience was developed and validated.

• A flow instrument was developed for the context of Facebook-based brand communities.

• Enjoyment, concentration, and social interaction were the three main flow components.

摘要

•Understanding of intrinsic aspects of user behavior is important for communities.•A paper-based survey of 577 Facebook brand community users was carried out.•An instrument for measuring flow experience was developed and validated.•A flow instrument was developed for the context of Facebook-based brand communities.•Enjoyment, concentration, and social interaction were the three main flow components.

论文关键词：Flow experience,Brand community,Continued use,Facebook fan pages,Measuring,Social networking

论文评审过程：Received 30 December 2015, Revised 8 June 2016, Accepted 21 June 2016, Available online 6 July 2016, Version of Record 6 July 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.06.045