The effect of self construal on the intention to bid on an online group-buying auction
作者：
Highlights：
• Self construal systematically alters people’s intention to bid.
• People with interdependent self construal engaged in the network effect.
• The network effect does is smaller for people with independent self construal.
• People with independent self construal buy unpopular auctions.
• People with independent self construal bid only on popular auctions.
摘要
•Self construal systematically alters people’s intention to bid.•People with interdependent self construal engaged in the network effect.•The network effect does is smaller for people with independent self construal.•People with independent self construal buy unpopular auctions.•People with independent self construal bid only on popular auctions.
论文关键词：Network effect,Self construal,Conformity,Independent self construal,Interdependent self construal
论文评审过程：Received 2 April 2016, Revised 17 June 2016, Accepted 26 June 2016, Available online 6 July 2016, Version of Record 6 July 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.06.051
