The effects of second-screen viewing and the goal congruency of supplementary content on user perceptions
作者:
Highlights:
• Viewing supplemental content on a second screen strengthens user perceptions.
• Viewing supplemental content with related information strengthens user perceptions.
• The relationship between second-screen viewing and additional content differed across the types of main content.
摘要
•Viewing supplemental content on a second screen strengthens user perceptions.•Viewing supplemental content with related information strengthens user perceptions.•The relationship between second-screen viewing and additional content differed across the types of main content.
论文关键词:Second-screen viewing,Supplementary content,Utilitarian content,Hedonic content,User perceptions
论文评审过程:Received 22 September 2015, Revised 24 April 2016, Accepted 25 June 2016, Available online 17 July 2016, Version of Record 17 July 2016.
论文官网地址:https://doi.org/10.1016/j.chb.2016.06.048