The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior

作者：

Highlights：

• Social identity was the greatest predictor of intention.

• Self-identity had no significant direct effect on intention.

• Attitude and perceived behavioral control predicted intention directly.

• Social identity fully mediated the effects of subjective norms on intention.

• Intention significantly predicted users' microblogging behaviors.

摘要

•Social identity was the greatest predictor of intention.•Self-identity had no significant direct effect on intention.•Attitude and perceived behavioral control predicted intention directly.•Social identity fully mediated the effects of subjective norms on intention.•Intention significantly predicted users' microblogging behaviors.

论文关键词：Microblog,Theory of planned behavior,Intention,Self-identity,Social identity

论文评审过程：Received 2 March 2016, Revised 27 June 2016, Accepted 22 July 2016, Available online 6 August 2016, Version of Record 6 August 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.07.046