Factors influencing the popularity of customer-generated content in a company-hosted online co-creation community: A social capital perspective
作者：
Highlights：
• We explore factors affecting the popularity of customer-generated content (CGC).
• Norm of reciprocity has positive effect on popularity of CGC.
• Shared language has positive effect on popularity of CGC.
• The impact of social network ties is mediated by norm of reciprocity.
• The impact of social network ties is mediated by shared language.
摘要
•We explore factors affecting the popularity of customer-generated content (CGC).•Norm of reciprocity has positive effect on popularity of CGC.•Shared language has positive effect on popularity of CGC.•The impact of social network ties is mediated by norm of reciprocity.•The impact of social network ties is mediated by shared language.
论文关键词：Co-creation,Customer-generated content,Social capital,Peer participation
论文评审过程：Received 13 May 2016, Revised 19 July 2016, Accepted 1 August 2016, Available online 6 August 2016, Version of Record 6 August 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.08.002
